Social Media Scheduler
Approved posts, adapted and published on time.
Social Media Scheduler
Marketing & Growth
- RuleDone:
You mark a post "Approved" in your content calendar.
- RuleDone:
It adapts the copy for each platform and adds your approved hashtags and tracking links.
- RuleDone:
It lists every claim and checks limits, links, images and banned words.
- RuleWaiting for approval:Waiting for you
Your social approver signs off; a claims approver signs off when needed.
- RuleNot started:
It waits for the right slot, checks again, and publishes.
- RuleNot started:
It records the post link and reads engagement after 24 hours and 7 days.
For example: A small furniture brand approves a launch post in its calendar on Monday.
Waiting for you. Nothing has changed yet.
Review for important actions. Customer-facing and record-changing actions are reviewed first.
What is Social Media Scheduler?
In shortSocial Media Scheduler is an AI automation for Marketing & Growth teams that works with Facebook, Google Sheets, Instagram, LinkedIn, Notion and X (Twitter). Turns one approved post into the right format for each platform, checks every claim, gets human sign-off, then publishes at the planned time. It is built for marketing manager, founder, social media executive, agency staff and brand or legal reviewer.
Last reviewed
Key facts
- Department
- Marketing & Growth
- Starts when
- A post in your content calendar is marked "Approved", and again when its planned publish time arrives
- Works with
- Facebook, Google Sheets, Instagram, LinkedIn, Notion, X (Twitter)
- Run modes offered
- Shadow, Draft, Assisted and Auto
- Human control
- Review for important actions
- Status
- Available now
The problem today
Someone rewrites each master post by hand for every platform, checks character limits by eye and schedules posts one by one in 3–4 tools. Today: 20–40 minutes per post, for 15–80 posts a month. Posts are missed when that person is on leave, and risky claims like "100% guaranteed" slip through.
What it does
When a post is approved in your calendar, it rewrites the copy for LinkedIn, Facebook, Instagram and X, keeping to each platform's limits. It lists every claim in the text and checks each one against your approved claims list. A person approves the exact posts, and a second person approves any claims. It then publishes each post at its slot, writes the post link back to your calendar and collects engagement after 1 day and 7 days.
How does Social Media Scheduler work?
How it works- Rule you set
- AI step
- A person decides
- Step 1Rule
You mark a post "Approved" in your content calendar.
- Step 2Rule
It adapts the copy for each platform and adds your approved hashtags and tracking links.
- Step 3Rule
It lists every claim and checks limits, links, images and banned words.
- Step 4Rule
Your social approver signs off; a claims approver signs off when needed.
- Step 5Rule
It waits for the right slot, checks again, and publishes.
- Step 6Rule
It records the post link and reads engagement after 24 hours and 7 days.
What you get
Key features- Side-by-side preview of every platform version on one card
- Platform limits checked by code (X, LinkedIn, Instagram, Facebook)
- Claims checked against your approved claims list
- Posting windows, minimum gap between posts and daily cap per platform
- Paid-partnership disclosure added first when a post is marked sponsored
- Never posts twice, even after a network error
- Re-post evergreen posts on a schedule you set
How much does it do on its own?
Run modesPick a mode to see what Social Media Scheduler would do at each step.
Every automation starts in Shadow. Move it up when you are ready, and back down at any time. How run modes work
Shadow vs Auto for Social Media Scheduler
Auto is the most it can do on its own. Here is each step side by side.
| Step | Shadow | Auto |
|---|---|---|
| In short | Runs on real data and shows what it would have done. No app is changed and no message is sent. | Runs without approval, with limits, alerts and a kill switch. Unlocks after a trial period in Assisted. |
| Step 1You mark a post "Approved" in your content calendar. | Watches for it | Runs on its own within your limits |
| Step 2It adapts the copy for each platform and adds your approved hashtags and tracking links. | Runs on real data, read only | Runs on its own within your limits |
| Step 3It lists every claim and checks limits, links, images and banned words. | Runs on real data, read only | Runs on its own within your limits |
| Step 4Your social approver signs off; a claims approver signs off when needed. | Shown to you as a suggestion | Runs on its own within your limits |
| Step 5It waits for the right slot, checks again, and publishes. | Shown to you as a suggestion | Runs on its own within your limits |
| Step 6It records the post link and reads engagement after 24 hours and 7 days. | Shown to you as a suggestion | Runs on its own within your limits |
| True in every mode | Nothing is published without a human approval card, in any mode. | |
What it will never do on its own
Safety & human control- Nothing is published without a human approval card, in any mode.
- Two-person rule: the claims approver cannot be the person who approved the content.
- Never adds claims, prices, offers, links or @mentions that are not in your master copy.
- Never edits or deletes posts after publishing, and never posts to personal profiles.
- Escalates to a person on sensitive topics, unmatched claims, or two failed publish attempts.
- You approve before it acts
- Your data stays yours
- It knows its limits
- Stop anytime
What will you see on your dashboard?
Results you can trackTargets are quality goals the automation is built to reach. Estimates are calculated from your own volumes.
- Tracked
Posts published vs planned
Measured on your own data
- Target
On-time rate (target: ≥ 95% of planned posts published on their planned day)
A goal it is built to reach
- Target
Approval turnaround (target: under 1 working day)
A goal it is built to reach
- Tracked
Engagement by content type and platform (7-day)
Measured on your own data
- Estimate
Hours saved (dashboard estimate)
Worked out from your own volumes
- Target
Approver accept rate with no or minor edit (target: ≥ 80%)
A goal it is built to reach
A small furniture brand approves a launch post in its calendar on Monday. By lunch the marketing lead sees four platform versions side by side, and the founder approves the "10-year warranty" claim. Each post goes out in its Tuesday morning slot.
Who is Social Media Scheduler for?
- Marketing manager
- Founder
- Social media executive
- Agency staff
- Brand or legal reviewer
Industries: Agencies, E-commerce & retail, SaaS & tech, Professional services, Hospitality & restaurants, Education & training
Also useful for: Legal & Compliance
Connects to the apps you already use
Works withApp names are trademarks of their owners. Charviam connects to them; it is not a partner or reseller.
- Google Sheets(optional)
- Notion
- X (Twitter)
Better together
Automations that hand work to Social Media Scheduler, or pick up where it stops.
What do you need to set it up?
Setup- Connect your LinkedIn page, Facebook page and Instagram business account (and X if you use the add-on)
- Choose your calendar: Charviam calendar or a Google Sheet
- Pick your social approvers and at least one separate claims approver
- Set your link domains, hashtag sets and posting windows
- Approve your brand voice profile and claims list
Typical setup
- 01Connect your apps
- 02Configure the rules
- 03Run a watch-only trial
- 04Go live
Not included
- Writing campaign strategy or brand-new content, and image or video generation
- Replying to comments or DMs, paid ads and influencer posts
- Personal profiles (company pages and business accounts only)
Questions about Social Media Scheduler
FAQSee Social Media Scheduler on your own data
WalkthroughIt starts in Shadow, where it only watches and suggests, so nothing changes in your apps until you say so.