Content Repurposer
One long piece, many ready drafts.
Content Repurposer
Marketing & Growth
- RuleDone:
A new video, article, recording or doc arrives.
- RuleDone:
It reads the transcript or text and finds 5–12 key points, each with a verbatim quote.
- RuleWaiting for approval:Waiting for you
It drafts posts, threads, outlines, summaries and clip ideas from those points.
- RuleNot started:
Code checks every number, name and quote against the source and drops anything ungrounded.
- RuleNot started:
It creates a review doc in your folder and tells the content owner.
- RuleNot started:
Your editor marks drafts "Approved" and they move to the scheduler.
For example: A training company publishes a 50-minute webinar recording.
Waiting for you. Nothing has changed yet.
Standard. Low-risk, reversible changes. Every action is logged.
What is Content Repurposer?
In shortContent Repurposer is an AI automation for Marketing & Growth teams that works with Ghost, Gmail, Google Docs, Google Drive, Notion and 5 more apps. Turns a webinar, podcast, video or article into a pack of fact-checked drafts: LinkedIn posts, X thread, carousel outline, newsletter summary and clip ideas. It is built for marketing head, founder-creator, content agency and content writer or editor.
Last reviewed
Key facts
- Department
- Marketing & Growth
- Starts when
- A new long piece is published (YouTube video, CMS article, webinar or podcast recording) or you send a Google Doc or transcript
- Works with
- Ghost, Gmail, Google Docs, Google Drive, Notion, RSS, Slack, Webflow, WordPress, YouTube
- Run modes offered
- Shadow, Draft, Assisted and Auto
- Human control
- Standard
- Status
- Available now
The problem today
Someone re-watches a 45-minute webinar, notes key points, and writes posts, a newsletter blurb and clip ideas. Today: 3–5 hours per source, for 2–15 sources a month. Quotes get misattributed and numbers change between versions.
What it does
When a long piece is published, it pulls out the key points, each backed by an exact quote from the source. From those points only, it drafts LinkedIn posts, an X thread, a carousel outline, a newsletter summary, clip suggestions and a blog teaser. Every number, name and quote is checked against the source, and near-duplicates are dropped. The drafts land in a private Google Doc for your editor; approved drafts can go to the Social Media Scheduler.
How does Content Repurposer work?
How it works- Rule you set
- AI step
- A person decides
- Step 1Rule
A new video, article, recording or doc arrives.
- Step 2Rule
It reads the transcript or text and finds 5–12 key points, each with a verbatim quote.
- Step 3Rule
It drafts posts, threads, outlines, summaries and clip ideas from those points.
- Step 4Rule
Code checks every number, name and quote against the source and drops anything ungrounded.
- Step 5Rule
It creates a review doc in your folder and tells the content owner.
- Step 6Rule
Your editor marks drafts "Approved" and they move to the scheduler.
What you get
Key features- Every draft links back to the source, with timestamp links for video
- Quotes must match the source word for word and the right speaker
- Clip suggestions with start and end times and a hook caption
- Near-duplicate check against the last 30 days of drafts
- Cap on drafts per source to avoid filler
- Red "claims review" banner for health, investment, legal or tax topics
How much does it do on its own?
Run modesPick a mode to see what Content Repurposer would do at each step.
Every automation starts in Shadow. Move it up when you are ready, and back down at any time. How run modes work
Content Repurposer in Shadow
Runs on real data and shows what it would have done. No app is changed and no message is sent.
- Rule
A new video, article, recording or doc arrives.
Watches for it
- Rule
It reads the transcript or text and finds 5–12 key points, each with a verbatim quote.
Runs on real data, read only
- Rule
It drafts posts, threads, outlines, summaries and clip ideas from those points.
Shown to you as a suggestion
- Rule
Code checks every number, name and quote against the source and drops anything ungrounded.
Shown to you as a suggestion
- Rule
It creates a review doc in your folder and tells the content owner.
Shown to you as a suggestion
- Rule
Your editor marks drafts "Approved" and they move to the scheduler.
Shown to you as a suggestion
Shadow vs Auto for Content Repurposer
Auto is the most it can do on its own. Here is each step side by side.
| Step | Shadow | Auto |
|---|---|---|
| In short | Runs on real data and shows what it would have done. No app is changed and no message is sent. | Runs without approval, with limits, alerts and a kill switch. Unlocks after a trial period in Assisted. |
| Step 1A new video, article, recording or doc arrives. | Watches for it | Runs on its own within your limits |
| Step 2It reads the transcript or text and finds 5–12 key points, each with a verbatim quote. | Runs on real data, read only | Runs on its own within your limits |
| Step 3It drafts posts, threads, outlines, summaries and clip ideas from those points. | Shown to you as a suggestion | Runs on its own within your limits |
| Step 4Code checks every number, name and quote against the source and drops anything ungrounded. | Shown to you as a suggestion | Runs on its own within your limits |
| Step 5It creates a review doc in your folder and tells the content owner. | Shown to you as a suggestion | Runs on its own within your limits |
| Step 6Your editor marks drafts "Approved" and they move to the scheduler. | Shown to you as a suggestion | Runs on its own within your limits |
| True in every mode | It never publishes anything; it has no publishing connection. | |
What it will never do on its own
Safety & human control- It never publishes anything; it has no publishing connection.
- Never adds facts, numbers, names or quotes that are not in the source.
- Guests in clips need recorded consent; attendee names from Q&A become "an attendee".
- Only your own channels and sites are processed (copyright allowlist).
- Sponsored sources get a disclosure line on every draft.
- You approve before it acts
- Your data stays yours
- It knows its limits
- Stop anytime
What will you see on your dashboard?
Results you can trackTargets are quality goals the automation is built to reach. Estimates are calculated from your own volumes.
- Target
Drafts per source and usable rate (target: ≥ 70% usable with under 10 minutes of editing)
A goal it is built to reach
- Tracked
Edit time per draft
Measured on your own data
- Tracked
Drafts later published through the scheduler, and their engagement
Measured on your own data
- Estimate
Hours saved (dashboard estimate)
Worked out from your own volumes
- Target
Quote fidelity (target: 100% verbatim) and ungrounded claim rate (target: ≤ 1%)
A goal it is built to reach
- Target
Duplicate rate in packs (target: ≤ 5%)
A goal it is built to reach
A training company publishes a 50-minute webinar recording. Within half an hour, its content editor gets a Google Doc with three LinkedIn posts, a carousel outline and four clip ideas, each linked to the exact minute in the recording.
Who is Content Repurposer for?
- Marketing head
- Founder-creator
- Content agency
- Content writer or editor
Industries: Agencies, SaaS & tech, Professional services, Education & training, Nonprofits
Also useful for: Voice & Media
Connects to the apps you already use
Works withApp names are trademarks of their owners. Charviam connects to them; it is not a partner or reseller.
- Ghost
- Gmail(optional)
- Google Docs
- Google Drive
- Notion
- RSS
- Slack(optional)
- Webflow
- WordPress
- YouTube
Better together
Automations that hand work to Content Repurposer, or pick up where it stops.
What do you need to set it up?
Setup- Connect your sources: YouTube channel, WordPress or Webflow site, Google Docs
- Let the app create the output folder and pick a Slack channel or internal email for alerts
- Choose formats and the maximum drafts per source
- Approve your brand voice profile and list your editors
- Record guest consents and company speakers
Typical setup
- 01Connect your apps
- 02Configure the rules
- 03Run a watch-only trial
- 04Go live
Not included
- Publishing (that is blueprint 11, with its own approval)
- Video editing or rendering clips
- Transcribing audio itself (blueprint 39 provides transcripts)
Questions about Content Repurposer
FAQSee Content Repurposer on your own data
WalkthroughIt starts in Shadow, where it only watches and suggests, so nothing changes in your apps until you say so.