Skip to content
    Charviam.We build. You grow.
    Local Search

    Local SEO & Google Business Profile

    Your Google Business Profile is often the first thing a local buyer sees, and sometimes the only one. We keep it accurate, active, and connected to a wider local-search strategy: the most accurate categories and services, a steady stream of Google Posts, a real review request and response process, consistent citations, and location pages that earn their place instead of repeating one paragraph with the city name swapped.

    Profile OptimizationWeekly Google PostsReviews WorkflowLocal Reporting
    Start a Conversation

    Live Overview

    Example
    Profile Health
    Optimized
    Google Posts
    Weekly
    Review Response
    Tracked
    Map-Pack Visibility
    Reported

    A cycle, not a one-time launch

    How the work runs
    1. 01

      Get the profile right

      Correct information, the most accurate primary category, complete services and attributes, strong photos, and a clear path to call or visit.

    2. 02

      Publish Google Posts on a schedule

      At least one update a week, plus offer, event, and product posts when there is something real to say. Posts keep the profile active and put a timely reason to choose you right where the buyer is deciding.

    3. 03

      Run reviews as a process

      Ask for a review at the moment a customer is happiest, respond to every review within an agreed window, and feed what reviews say back into fixing the underlying issue. Volume, rating, and recency all support local visibility.

    4. 04

      Measure local demand

      Track calls, website clicks, direction requests, local-query visibility, and map-pack presence. Report what changed and why, not just a count of profile views.

    Inside Local SEO & GBP

    What we run
    Google Business Profile audit and optimization: primary category, services, attributes, hours, and photos
    Google Posts program: a weekly update, plus offer, event, and product posts when they fit
    Review generation: a compliant, repeatable way to ask happy customers at the right moment
    Review responses for every review, positive and negative, with approval where you want it
    Profile Q&A monitoring and seeded answers to the questions buyers actually ask
    Local citation cleanup so your name, address, and phone match everywhere they appear
    Location-page optimization for multi-location businesses
    Map-pack and local-query visibility reporting tied to calls, clicks, and direction requests
    Profile auditGoogle Posts calendarReview requestsReview responsesProfile Q&ACitation cleanupLocation-page SEOMap-pack reporting

    What's included

    What's Included

    A single scope of work for this program.

    Profile audit and optimization
    Category, service, and attribute setup
    Google Posts calendar and publishing
    Review request workflow
    Review response workflow, positive and negative
    Profile Q&A monitoring
    Local citation cleanup
    Location-page optimization
    Map-pack visibility reporting

    Real situations we pick this up in

    When this fits

    Invisible in the local map pack

    Competitors show up for nearby searches and you do not. We fix the profile fundamentals, the primary category, and the citation consistency that local ranking depends on.

    Reviews arrive with no process

    Good and bad reviews sit unanswered, and nobody is asking happy customers to leave one. We build the request flow and the response workflow so reviews become a steady, managed signal.

    A profile that looks abandoned

    No Google Posts in months, old photos, outdated hours. We put a posting schedule in place and keep the profile current so it reads as an active business.

    Local SEO & GBP: common questions

    FAQ

    Yes. Scope depends on the number of locations and who owns review responses and approvals. We can run the profiles directly or set up the workflow for your team to run.

    Google Posts show inside your profile in Search and Maps. A steady cadence keeps the profile active, and offer, event, and product posts put a timely reason to choose you right where a buyer is deciding. We plan the calendar, write the posts, and publish them.

    At least once a week for updates, with extra posts around offers, events, and seasonal moments. Consistency matters more than volume. A profile that posts every week reads very differently from one that went quiet six months ago.

    Yes. Every review gets a response, positive or negative, within an agreed window. Negative reviews get a calm, specific, on-brand reply and, where possible, a path to resolve the issue offline. You can approve responses before they post.

    We set up a request that reaches real customers at the moment they are most satisfied, using compliant methods only. No incentives, no gating, no fake reviews. The goal is a steady flow of genuine reviews, not a spike.

    Calls, website clicks, direction requests, local-query visibility, and map-pack presence, plus review rating and volume over time, with commentary on what changed and why.

    Explore the rest of Digital Marketing

    SEO & AEOPaid Media & SEMSite AuditsAutomation & AnalyticsDigital Marketing overviewInsights

    Ready to move on Local SEO & GBP?

    Tell us the goal and the current state. We'll come back with the smallest engagement that creates a useful result.

    Start a Conversation
    Start a Conversation