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    Site Audits

    SEO, AEO & Conversion Site Audits

    Most audits end as a large spreadsheet and a polite goodbye. Ours becomes a working backlog. We review crawlability, indexation, architecture, internal links, Core Web Vitals, schema, on-page signals, content gaps, local-search foundations, conversion paths, analytics coverage, and the technical conditions answer engines need to understand and cite your content.

    Plain-English ReadoutEvidenced FindingsImpact / Effort Priority30/60/90 Plan
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    Live Overview

    Example
    Issue Inventory
    Evidenced
    Prioritization
    Impact / Effort
    Action Plan
    30 / 60 / 90
    Handover
    Backlog-Ready

    A cycle, not a one-time launch

    How the work runs
    1. 01

      Baseline and crawl

      Full crawl, log and analytics review, and a snapshot of current visibility so findings are measured against something real.

    2. 02

      Diagnose across surfaces

      Technical health, content coverage, schema and entity clarity, local foundations, conversion paths, and analytics quality, reviewed together rather than in isolation.

    3. 03

      Prioritize the backlog

      Every issue gets evidence, an impact and effort estimate, and an owner. The output is a backlog, not a spreadsheet left for someone else to interpret.

    4. 04

      Plan 30/60/90

      A sequenced action plan. If we are engaged to implement, the backlog moves straight into delivery.

    From findings to a worked backlog
    Prioritized issues per window, illustrative
    0-30d40 issues
    31-60d22 issues
    61-90d6 issues
    ShippedScheduled

    Inside Site Audits

    What we run
    Technical SEO: crawlability, indexation, architecture and internal links
    Core Web Vitals and page-experience review
    Schema, entity clarity and AI crawlability
    Content coverage and gap analysis by topic and intent
    Conversion-path and analytics-quality review
    Prioritized backlog with impact, effort and ownership
    Technical SEOAI crawlabilityContent coverageSchema & entitiesLocal SEOConversion journeyAnalytics QAPrioritized backlog

    What's included

    What's Included

    A single scope of work for this program.

    Executive readout in plain English
    Evidence-backed issue inventory
    Impact and effort prioritization
    Ownership recommendations
    30/60/90-day action plan
    Technical SEO findings
    Content and AEO findings
    Analytics and tracking QA

    Real situations we pick this up in

    When this fits

    Traffic dropped and no one knows why

    A migration, redesign, or algorithm update hit visibility. We find what changed and what to fix first.

    Before a redesign or replatform

    Know what is working before you rebuild, so the new site keeps the rankings and conversion paths the old one earned.

    Inherited a site with no documentation

    New team, unfamiliar stack, unknown history. The audit is the map: what exists, what is broken, and what matters.

    Site Audits: common questions

    FAQ

    Technical SEO, crawlability and indexation, architecture, internal linking, Core Web Vitals, schema, on-page signals, content coverage, AI crawlability, local-search foundations, conversion paths, and analytics quality. The output is a prioritized backlog with evidence, impact, effort, ownership, and a 30/60/90-day plan.

    Automated tools produce a list of warnings. This is a reviewed, prioritized plan: which issues actually matter for your goals, in what order, owned by whom, with the evidence behind each call.

    Yes. If we implement, the backlog moves directly into delivery. If your team implements, the backlog is written to be handed over and worked without us.

    Start with a full baseline. Run focused checks after major releases, migrations, tracking changes, or a meaningful ranking drop. Use scheduled monitoring for recurring technical issues, with a deeper review at a cadence matched to the site's size and change rate.

    Explore the rest of Digital Marketing

    SEO & AEOPaid Media & SEMLocal SEO & GBPAutomation & AnalyticsDigital Marketing overviewInsights

    Ready to move on Site Audits?

    Tell us the goal and the current state. We'll come back with the smallest engagement that creates a useful result.

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