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    Customer Support & Success

    Language Translator

    Accurate translations that keep your terms intact.

    Review for important actionsVoice & media

    Language Translator

    Customer Support & Success

    Draft mode
    IllustrativeNot live data
    1. RuleDone:

      Text arrives from Zendesk, a forwarded email or a picked Google Doc.

    2. RuleDone:

      Names, numbers, links, amounts and do-not-translate terms are locked.

    3. RuleDone:

      The language is detected, and high-stakes words (legal, medical, safety) are checked.

    4. AIDone:

      The AI translates using your glossary and formal or informal tone settings.

    5. RuleDone:

      A guard checks that nothing was added, dropped or changed, then restores the locked values.

    6. RuleWaiting for approval:Waiting for you

      The translation is delivered with a "machine translation" label and the original.

    For example: An online electronics store in Hyderabad gets a Telugu complaint about order #48213.

    Waiting for you. Nothing has changed yet.

    Review for important actions. Customer-facing and record-changing actions are reviewed first.

    What is Language Translator?

    In short

    Language Translator is an AI automation for Customer Support & Success teams that works with Gmail, Google Docs and Zendesk. Translates tickets, emails and docs while keeping names, numbers, links and approved terms exact, and sends legal, medical or safety text to a human first. It is built for support leads, support agents, operations teams and bilingual reviewers.

    Last reviewed

    Key facts

    Department
    Customer Support & Success
    Starts when
    A customer comments on a Zendesk ticket, an agent asks to translate a reply, an email is forwarded, or a user picks a Google Doc
    Works with
    Gmail, Google Docs, Zendesk
    Run modes offered
    Shadow, Draft, Assisted and Auto
    Human control
    Review for important actions
    Status
    Available now
    Before

    The problem today

    Agents paste text into free web translators, so data leaves the company, terms get mangled and product names get translated. Replies go out with wrong numbers or tone. Contracts and medical text get translated by staff who are not qualified.

    With Language Translator

    What it does

    Customer comments in Zendesk are translated into an internal note in your agent's language. When an agent writes a reply, it is translated into the customer's language and posted after approval. Internal emails and Google Docs get translated copies. Names, numbers, links, amounts and your glossary terms are locked so they cannot change. Legal, medical and safety text always goes to a qualified bilingual reviewer first.

    How does Language Translator work?

    How it works
    • Rule you set
    • AI step
    • A person decides
    1. Step 1Rule

      Text arrives from Zendesk, a forwarded email or a picked Google Doc.

    2. Step 2Rule

      Names, numbers, links, amounts and do-not-translate terms are locked.

    3. Step 3Rule

      The language is detected, and high-stakes words (legal, medical, safety) are checked.

    4. Step 4AI

      The AI translates using your glossary and formal or informal tone settings.

    5. Step 5Rule

      A guard checks that nothing was added, dropped or changed, then restores the locked values.

    6. Step 6Rule

      The translation is delivered with a "machine translation" label and the original.

    What you get

    Key features
    • Hindi, Tamil, Telugu, Spanish, Hinglish and Tanglish (Marathi, Bengali, Gujarati, Punjabi in beta)
    • Glossary terms used exactly as approved
    • Lakh/crore amounts (₹1,25,000) kept as written
    • Flags tricky words such as Hindi "kal" (yesterday or tomorrow)
    • "Translate my reply" macro for agents
    • Google Docs copy that keeps headings and tables

    How much does it do on its own?

    Run modes

    Pick a mode to see what Language Translator would do at each step.

    Every automation starts in Shadow. Move it up when you are ready, and back down at any time. How run modes work

    Language Translator in Shadow

    Runs on real data and shows what it would have done. No app is changed and no message is sent.

    1. Rule

      Text arrives from Zendesk, a forwarded email or a picked Google Doc.

      Watches for it

    2. Rule

      Names, numbers, links, amounts and do-not-translate terms are locked.

      Runs on real data, read only

    3. Rule

      The language is detected, and high-stakes words (legal, medical, safety) are checked.

      Runs on real data, read only

    4. AI

      The AI translates using your glossary and formal or informal tone settings.

      Runs on real data, read only

    5. Rule

      A guard checks that nothing was added, dropped or changed, then restores the locked values.

      Runs on real data, read only

    6. Rule

      The translation is delivered with a "machine translation" label and the original.

      Shown to you as a suggestion

    Shadow vs Auto for Language Translator

    Auto is the most it can do on its own. Here is each step side by side.

    What each step of Language Translator does in Shadow mode and in Auto mode
    StepShadowAuto
    In shortRuns on real data and shows what it would have done. No app is changed and no message is sent.Runs without approval, with limits, alerts and a kill switch. Unlocks after a trial period in Assisted.
    Step 1Text arrives from Zendesk, a forwarded email or a picked Google Doc.Watches for itRuns on its own within your limits
    Step 2Names, numbers, links, amounts and do-not-translate terms are locked.Runs on real data, read onlyRuns on its own within your limits
    Step 3The language is detected, and high-stakes words (legal, medical, safety) are checked.Runs on real data, read onlyRuns on its own within your limits
    Step 4The AI translates using your glossary and formal or informal tone settings.Runs on real data, read onlyRuns on its own within your limits
    Step 5A guard checks that nothing was added, dropped or changed, then restores the locked values.Runs on real data, read onlyRuns on its own within your limits
    Step 6The translation is delivered with a "machine translation" label and the original.Shown to you as a suggestionRuns on its own within your limits
    True in every modeHigh-stakes text always needs a reviewer, and the author never reviews their own text.

    What it will never do on its own

    Safety & human control
    • High-stakes text always needs a reviewer, and the author never reviews their own text.
    • Never changes names, IDs, amounts, dates or links, and never softens or adds content.
    • Passwords, OTPs, keys and card numbers are hidden in both the translation and the original.
    • Customer replies always include the original text and need an agent's approval (except approved language pairs in Auto).
    • Health-tagged tickets are refused without a BAA. No training on your text.
    • You approve before it acts
    • Your data stays yours
    • It knows its limits
    • Stop anytime
    How these promises work

    What will you see on your dashboard?

    Results you can track

    Targets are quality goals the automation is built to reach. Estimates are calculated from your own volumes.

    • Target

      Post-edit rate (target: ≤ 10% support text, ≤ 20% documents)

      A goal it is built to reach

    • Target

      Glossary term accuracy (target: ≥ 98%)

      A goal it is built to reach

    • Target

      High-stakes text caught (target: ≥ 98%)

      A goal it is built to reach

    • Tracked

      Tickets handled in non-English languages, and time to first response

      Measured on your own data

    • Estimate

      Reviewer queue age and reviewer hours saved

      Worked out from your own volumes

    Illustrative example
    An online electronics store in Hyderabad gets a Telugu complaint about order #48213. The agent sees an English internal note within seconds, writes a reply in English, and clicks "Translate my reply". The customer gets a formal Telugu reply with the order number and ₹ amount unchanged and the original below it.
    A made-up scenario to show how it works, not a customer story.

    Who is Language Translator for?

    • Support leads
    • Support agents
    • Operations teams
    • Bilingual reviewers

    Industries: E-commerce & retail, SaaS & tech, Healthcare & clinics, Hospitality & restaurants, Logistics, Financial services

    Also useful for: Voice & Media, Operations & E-commerce

    What do you need to set it up?

    Setup
    • Connect Zendesk, the Gmail mailbox and Google Docs
    • Choose language pairs, the agent language and tone per language
    • Name qualified reviewers for each language, and support leads
    • Publish your glossary (product names, brand terms, do-not-translate words)
    • Run Shadow for 2 weeks per language pair

    Typical setup

    1. 01Connect your apps
    2. 02Configure the rules
    3. 03Run a watch-only trial
    4. 04Go live

    Not included

    • Certified or sworn translation
    • Live voice interpretation or website localisation
    • Deciding what to reply (03 drafts replies)

    Questions about Language Translator

    FAQ

    Yes, once you choose. It starts in Shadow, where it only watches and suggests, then Draft and Assisted. Auto unlocks after a trial period, and you can move it back down at any time.

    Connect Zendesk, the Gmail mailbox and Google Docs. Choose language pairs, the agent language and tone per language. Name qualified reviewers for each language, and support leads. Publish your glossary (product names, brand terms, do-not-translate words) Run Shadow for 2 weeks per language pair.

    Certified or sworn translation. Live voice interpretation or website localisation. Deciding what to reply (03 drafts replies)

    High-stakes text always needs a reviewer, and the author never reviews their own text. Never changes names, IDs, amounts, dates or links, and never softens or adds content. Passwords, OTPs, keys and card numbers are hidden in both the translation and the original. Customer replies always include the original text and need an agent's approval (except approved language pairs in Auto). Health-tagged tickets are refused without a BAA. No training on your text.

    See Language Translator on your own data

    Walkthrough

    It starts in Shadow, where it only watches and suggests, so nothing changes in your apps until you say so.