Competitor Monitor
Know when competitors change what matters.
Competitor Monitor
Marketing & Growth
- RuleDone:
You list competitors and the pages to watch.
- RuleDone:
On schedule, it reads each page politely, following the site's robots.txt rules.
- RuleDone:
It removes noise and personal data, then compares with the last version.
- AIDone:
AI classifies the change and rates its importance.
- RuleDone:
Checks confirm every quote and number really appears on the page.
- RuleWaiting for approval:Waiting for you
Important changes alert your team; the rest go in the Monday digest.
For example: A small SaaS company watches five rivals.
Waiting for you. Nothing has changed yet.
Standard. Low-risk, reversible changes. Every action is logged.
What is Competitor Monitor?
In shortCompetitor Monitor is an AI automation for Marketing & Growth teams that works with Gmail, Microsoft Teams, RSS and Slack. Watches your competitors' public pricing, product and news pages, and tells your team within a day when something important changes, with before/after proof. It is built for founders, marketing heads and product managers.
Last reviewed
Key facts
- Department
- Marketing & Growth
- Starts when
- On a schedule (daily 06:00, pricing pages every 12 hours), or when a competitor's feed posts something new
- Works with
- Gmail, Microsoft Teams, RSS, Slack
- Run modes offered
- Shadow, Draft, Assisted and Auto
- Human control
- Standard
- Status
- Available now
The problem today
Someone checks competitor websites "when they remember", maybe once a month. Changes are found late, often from a customer or a lost deal.
What it does
It checks a list of 3–15 competitors' public pages and official feeds on a schedule. It ignores noise like dates, counters and cookie banners, and spots real changes. AI labels the change type and how important it is, and writes a short factual summary. Your team gets an alert with the before and after text, the link and the time it was seen. Smaller changes go into a weekly digest.
How does Competitor Monitor work?
How it works- Rule you set
- AI step
- A person decides
- Step 1Rule
You list competitors and the pages to watch.
- Step 2Rule
On schedule, it reads each page politely, following the site's robots.txt rules.
- Step 3Rule
It removes noise and personal data, then compares with the last version.
- Step 4AI
AI classifies the change and rates its importance.
- Step 5Rule
Checks confirm every quote and number really appears on the page.
- Step 6Rule
Important changes alert your team; the rest go in the Monday digest.
What you get
Key features- Watches pricing, product, home, careers and changelog pages plus official feeds
- Before/after snippets with source link and time seen
- Price changes on pricing pages always count as important
- Ignores flip-flopping changes and site redesign noise
- Daily alert cap (default 5) and a weekly digest
- "Useful" / "noise" buttons on every alert
How much does it do on its own?
Run modesPick a mode to see what Competitor Monitor would do at each step.
Every automation starts in Shadow. Move it up when you are ready, and back down at any time. How run modes work
Competitor Monitor in Shadow
Runs on real data and shows what it would have done. No app is changed and no message is sent.
- Rule
You list competitors and the pages to watch.
Watches for it
- Rule
On schedule, it reads each page politely, following the site's robots.txt rules.
Runs on real data, read only
- Rule
It removes noise and personal data, then compares with the last version.
Runs on real data, read only
- AI
AI classifies the change and rates its importance.
Runs on real data, read only
- Rule
Checks confirm every quote and number really appears on the page.
Runs on real data, read only
- Rule
Important changes alert your team; the rest go in the Monday digest.
Shown to you as a suggestion
Shadow vs Auto for Competitor Monitor
Auto is the most it can do on its own. Here is each step side by side.
| Step | Shadow | Auto |
|---|---|---|
| In short | Runs on real data and shows what it would have done. No app is changed and no message is sent. | Runs without approval, with limits, alerts and a kill switch. Unlocks after a trial period in Assisted. |
| Step 1You list competitors and the pages to watch. | Watches for it | Runs on its own within your limits |
| Step 2On schedule, it reads each page politely, following the site's robots.txt rules. | Runs on real data, read only | Runs on its own within your limits |
| Step 3It removes noise and personal data, then compares with the last version. | Runs on real data, read only | Runs on its own within your limits |
| Step 4AI classifies the change and rates its importance. | Runs on real data, read only | Runs on its own within your limits |
| Step 5Checks confirm every quote and number really appears on the page. | Runs on real data, read only | Runs on its own within your limits |
| Step 6Important changes alert your team; the rest go in the Monday digest. | Shown to you as a suggestion | Runs on its own within your limits |
| True in every mode | Public pages only: no logins, no CAPTCHA solving, no fake user agents. | |
What it will never do on its own
Safety & human control- Public pages only: no logins, no CAPTCHA solving, no fake user agents.
- If a site blocks us, you are told once and that page stops being checked.
- People's names, emails and phone numbers are removed before storage.
- Interpretation is labelled "interpretation, not a fact"; hidden page text is stripped to stop tricks.
- Alerts go to internal recipients only.
- You approve before it acts
- Your data stays yours
- It knows its limits
- Stop anytime
What will you see on your dashboard?
Results you can trackTargets are quality goals the automation is built to reach. Estimates are calculated from your own volumes.
- Tracked
Changes caught per competitor, time from change to alert, usefulness rate
Measured on your own data
- Target
Alerts rated useful ≥ 70% (target)
A goal it is built to reach
- Target
Noise alerts ≤ 2 per week (target)
A goal it is built to reach
- Target
Change-type accuracy ≥ 85% (target)
A goal it is built to reach
- Target
Quotes exact 100% (target)
A goal it is built to reach
- Target
Robots.txt followed 100% (target)
A goal it is built to reach
A small SaaS company watches five rivals. On Tuesday morning the team's Slack shows that one rival's "Pro" plan went from $49 to $59, with both versions quoted and the page link.
Who is Competitor Monitor for?
- Founders
- Marketing heads
- Product managers
Industries: SaaS & tech, E-commerce & retail, Agencies, Professional services
Also useful for: Sales & CRM
Connects to the apps you already use
Works withApp names are trademarks of their owners. Charviam connects to them; it is not a partner or reseller.
- Gmail
- Microsoft Teams
- RSS
- Slack
Better together
Automations that hand work to Competitor Monitor, or pick up where it stops.
What do you need to set it up?
Setup- Competitor names and domains (3–15)
- Confirm each page to watch, plus any official feeds
- Confirm you may monitor these sites, and list hosts whose terms forbid it
- Choose recipients (Slack, Teams or email) and the alert threshold
- Optional: a short note on your own positioning
Typical setup
- 01Connect your apps
- 02Configure the rules
- 03Run a watch-only trial
- 04Go live
Not included
- Anything behind a login or paywall, and personal data
- Price tracking of individual products (that is 43 Price Monitoring)
- Getting around bot protection or rate limits
Questions about Competitor Monitor
FAQSee Competitor Monitor on your own data
WalkthroughIt starts in Shadow, where it only watches and suggests, so nothing changes in your apps until you say so.