Local SEO Monitor
Keep every location's Google profile healthy.
Local SEO Monitor
Marketing & Growth
- RuleDone:
Each Monday it collects data for every location.
- RuleDone:
It checks details against your confirmed source of truth.
- RuleDone:
It scores profile completeness, reviews and performance trends.
- RuleDone:
Issues are ranked from critical to low.
- RuleDone:
Critical issues alert the owner right away.
- AIWaiting for approval:Waiting for you
AI writes plain task text; tasks and the report go out.
For example: A three-location salon gets a Monday alert: Google shows one branch's Sunday hours as "closed" although it opens at 10:00.
Waiting for you. Nothing has changed yet.
Standard. Low-risk, reversible changes. Every action is logged.
What is Local SEO Monitor?
In shortLocal SEO Monitor is an AI automation for Marketing & Growth teams that works with Asana, Gmail, Google Business Profile, Google Search Console, Slack and Twilio. Every week, checks each location's Google profile, reviews, search data and web page, then sends a short ranked to-do list and urgent alerts. It is built for local business owners, marketing staff and agency account managers.
Last reviewed
Key facts
- Department
- Marketing & Growth
- Starts when
- Every Monday at 07:00, plus a monthly summary on the 2nd
- Works with
- Asana, Gmail, Google Business Profile, Google Search Console, Slack, Twilio
- Run modes offered
- Shadow, Draft, Assisted and Auto
- Human control
- Standard
- Status
- Available now
The problem today
Nobody checks the Google profile until a customer says "your hours are wrong". Today: agencies write monthly PDF reports by hand, taking 1–2 hours per location per month.
What it does
It reads each location's Google Business Profile, reviews, Search Console data and landing page. It compares them with the details you confirmed (name, address, phone, hours). It finds what is broken or slipping, ranks it, and turns it into tasks. Critical problems, like a suspended profile or wrong phone number, are alerted at once.
How does Local SEO Monitor work?
How it works- Rule you set
- AI step
- A person decides
- Step 1Rule
Each Monday it collects data for every location.
- Step 2Rule
It checks details against your confirmed source of truth.
- Step 3Rule
It scores profile completeness, reviews and performance trends.
- Step 4Rule
Issues are ranked from critical to low.
- Step 5Rule
Critical issues alert the owner right away.
- Step 6AI
AI writes plain task text; tasks and the report go out.
What you get
Key features- Name, address, phone and hours checks (formatting differences don't alert)
- Holiday hours check for US and India
- Review stats: new reviews, average, reply rate, unanswered bad reviews, spikes
- Calls, direction requests and website clicks trend
- Page indexed, page up, phone and address shown
- Tasks in Asana or Slack; monthly PDF summary
How much does it do on its own?
Run modesPick a mode to see what Local SEO Monitor would do at each step.
Every automation starts in Shadow. Move it up when you are ready, and back down at any time. How run modes work
Local SEO Monitor in Shadow
Runs on real data and shows what it would have done. No app is changed and no message is sent.
- Rule
Each Monday it collects data for every location.
Watches for it
- Rule
It checks details against your confirmed source of truth.
Runs on real data, read only
- Rule
It scores profile completeness, reviews and performance trends.
Runs on real data, read only
- Rule
Issues are ranked from critical to low.
Runs on real data, read only
- Rule
Critical issues alert the owner right away.
Runs on real data, read only
- AI
AI writes plain task text; tasks and the report go out.
Shown to you as a suggestion
Shadow vs Auto for Local SEO Monitor
Auto is the most it can do on its own. Here is each step side by side.
| Step | Shadow | Auto |
|---|---|---|
| In short | Runs on real data and shows what it would have done. No app is changed and no message is sent. | Runs without approval, with limits, alerts and a kill switch. Unlocks after a trial period in Assisted. |
| Step 1Each Monday it collects data for every location. | Watches for it | Runs on its own within your limits |
| Step 2It checks details against your confirmed source of truth. | Runs on real data, read only | Runs on its own within your limits |
| Step 3It scores profile completeness, reviews and performance trends. | Runs on real data, read only | Runs on its own within your limits |
| Step 4Issues are ranked from critical to low. | Runs on real data, read only | Runs on its own within your limits |
| Step 5Critical issues alert the owner right away. | Runs on real data, read only | Runs on its own within your limits |
| Step 6AI writes plain task text; tasks and the report go out. | Shown to you as a suggestion | Runs on its own within your limits |
| True in every mode | Read-only: never edits your Google profile or replies to reviews. | |
What it will never do on its own
Safety & human control- Read-only: never edits your Google profile or replies to reviews.
- Never promises rankings or suggests fake, paid or gated reviews.
- Never scrapes Google search results.
- Review text cannot create tasks; tasks come only from rule-found issues.
- Reviewer names are not stored.
- You approve before it acts
- Your data stays yours
- It knows its limits
- Stop anytime
What will you see on your dashboard?
Results you can trackTargets are quality goals the automation is built to reach. Estimates are calculated from your own volumes.
- Tracked
Profile actions trend per location, completeness score trend
Measured on your own data
- Tracked
Review reply rate and time
Measured on your own data
- Tracked
Open vs closed issues and time to fix
Measured on your own data
- Target
Profile actions up ≥ 15% in 90 days (target)
A goal it is built to reach
- Target
Critical issue recall 100% (target)
A goal it is built to reach
- Target
Address/phone mismatch precision ≥ 95% (target)
A goal it is built to reach
- Target
Task text accepted without edit ≥ 80% (target)
A goal it is built to reach
A three-location salon gets a Monday alert: Google shows one branch's Sunday hours as "closed" although it opens at 10:00. The Asana task names the branch and the field to fix.
Who is Local SEO Monitor for?
- Local business owners
- Marketing staff
- Agency account managers
Industries: Healthcare & clinics, Hospitality & restaurants, Home & field services, Agencies
Connects to the apps you already use
Works withApp names are trademarks of their owners. Charviam connects to them; it is not a partner or reseller.
- Asana(optional)
- Gmail
- Google Business Profile
- Google Search Console
- Slack
- Twilio(optional)
Better together
Automations that hand work to Local SEO Monitor, or pick up where it stops.
What do you need to set it up?
Setup- Connect Google Business Profile and Search Console
- Confirm each location's true name, address, phone, hours and landing page
- Confirm holidays for your country and add regional festivals
- Choose a task tool (Asana, Slack or none) and recipients
- Optional: SMS alerts (needs recorded opt-in)
Typical setup
- 01Connect your apps
- 02Configure the rules
- 03Run a watch-only trial
- 04Go live
Not included
- Writing or replying to reviews (13 Review Manager)
- Editing the Google profile
- Rank promises or rank tracking beyond Search Console
Questions about Local SEO Monitor
FAQSee Local SEO Monitor on your own data
WalkthroughIt starts in Shadow, where it only watches and suggests, so nothing changes in your apps until you say so.