Ad Performance Monitor
Catch ad overspend and broken campaigns fast.
Ad Performance Monitor
Marketing & Growth
- RuleDone:
Every few hours it reads each ad account.
- RuleDone:
Rules check pacing, cost per result, odd swings, tracking and ad status.
- RuleDone:
Repeat alerts are grouped so you are not flooded.
- AIDone:
AI explains likely causes using only real figures.
- RuleDone:
Alerts go to Slack or email, with a chart link.
- PersonWaiting for approval:Waiting for you
Any change you propose waits for approval, then is checked.
For example: An agency manages a furniture store's Meta account.
Waiting for you. Nothing has changed yet.
Review for important actions. Customer-facing and record-changing actions are reviewed first.
What is Ad Performance Monitor?
In shortAd Performance Monitor is an AI automation for Marketing & Growth teams that works with Gmail, Google Ads, Meta Ads and Slack. Watches Google and Meta ad spend every few hours, flags overspend and broken tracking fast, explains likely causes, and never changes budgets without approval. It is built for small business owners running their own ads, agency account managers and marketing managers.
Last reviewed
Key facts
- Department
- Marketing & Growth
- Starts when
- Every 3 hours (06:00–21:00), a daily check at 07:00, and a Monday summary
- Works with
- Gmail, Google Ads, Meta Ads, Slack
- Run modes offered
- Shadow, Draft, Assisted and Auto
- Human control
- Review for important actions
- Status
- Available now
The problem today
Someone opens Ads Manager each morning, or only at month end. A broken conversion tag or a runaway campaign can waste days of budget. Today: agencies spend 30–60 minutes per account per week on checks and reports.
What it does
It reads spend, results and campaign status from your ad accounts. Rules check budget pace, cost per result against your target, unusual swings, broken tracking and disapproved ads. AI explains the likely drivers in plain words and picks from a list of approved suggestions. If you allow it, a person can propose a pause or budget change, which an approver must confirm.
How does Ad Performance Monitor work?
How it works- Rule you set
- AI step
- A person decides
- Step 1Rule
Every few hours it reads each ad account.
- Step 2Rule
Rules check pacing, cost per result, odd swings, tracking and ad status.
- Step 3Rule
Repeat alerts are grouped so you are not flooded.
- Step 4AI
AI explains likely causes using only real figures.
- Step 5Rule
Alerts go to Slack or email, with a chart link.
- Step 6Person
Any change you propose waits for approval, then is checked.
What you get
Key features- Overspend and underspend pacing against daily budget and monthly cap
- Cost per result and return on ad spend vs target (only with enough conversions)
- Tracking alerts: zero conversions, inactive pixels, mismatch with your own counts
- Disapproved or limited ads, campaigns not serving
- Optional pause and budget-change proposals, with before/after
- Monday summary per account
How much does it do on its own?
Run modesPick a mode to see what Ad Performance Monitor would do at each step.
Every automation starts in Shadow. Move it up when you are ready, and back down at any time. How run modes work
Ad Performance Monitor in Shadow
Runs on real data and shows what it would have done. No app is changed and no message is sent.
- Rule
Every few hours it reads each ad account.
Watches for it
- Rule
Rules check pacing, cost per result, odd swings, tracking and ad status.
Runs on real data, read only
- Rule
Repeat alerts are grouped so you are not flooded.
Runs on real data, read only
- AI
AI explains likely causes using only real figures.
Runs on real data, read only
- Rule
Alerts go to Slack or email, with a chart link.
Runs on real data, read only
- Person
Any change you propose waits for approval, then is checked.
Shown to you as a suggestion
Shadow vs Auto for Ad Performance Monitor
Auto is the most it can do on its own. Here is each step side by side.
| Step | Shadow | Auto |
|---|---|---|
| In short | Runs on real data and shows what it would have done. No app is changed and no message is sent. | Runs without approval, with limits, alerts and a kill switch. Unlocks after a trial period in Assisted. |
| Step 1Every few hours it reads each ad account. | Watches for it | Runs on its own within your limits |
| Step 2Rules check pacing, cost per result, odd swings, tracking and ad status. | Runs on real data, read only | Runs on its own within your limits |
| Step 3Repeat alerts are grouped so you are not flooded. | Runs on real data, read only | Runs on its own within your limits |
| Step 4AI explains likely causes using only real figures. | Runs on real data, read only | Runs on its own within your limits |
| Step 5Alerts go to Slack or email, with a chart link. | Runs on real data, read only | Runs on its own within your limits |
| Step 6Any change you propose waits for approval, then is checked. | Shown to you as a suggestion | Within your limits; anything outside them goes to a person |
| True in every mode | Read-only by default; write access only after you sign "approved changes". | |
What it will never do on its own
Safety & human control- Read-only by default; write access only after you sign "approved changes".
- Every pause or budget change needs approval in every mode; spend increases need two different people.
- Budget increases capped at 20% per change and never above the monthly cap.
- Never re-enables a campaign you paused, and never edits ads or targeting.
- Every change is logged with approver, before/after value and time.
- You approve before it acts
- Your data stays yours
- It knows its limits
- Stop anytime
What will you see on your dashboard?
Results you can trackTargets are quality goals the automation is built to reach. Estimates are calculated from your own volumes.
- Target
Wasted spend avoided (estimated), time to detect, cost per result and return vs target trend
A goal it is built to reach
- Tracked
Tracking issues caught
Measured on your own data
- Target
Overspend detected within 4 hours (target)
A goal it is built to reach
- Target
Overspend recall 100% (target)
A goal it is built to reach
- Target
False alerts ≤ 1 per account per week (target)
A goal it is built to reach
- Target
Unapproved changes: 0 (target)
A goal it is built to reach
An agency manages a furniture store's Meta account. At noon the store's main campaign has spent 1.6× its expected pace. The manager gets a Slack alert, proposes a 20% budget cut, and the account approver confirms it.
Who is Ad Performance Monitor for?
- Small business owners running their own ads
- Agency account managers
- Marketing managers
Industries: Agencies, E-commerce & retail, SaaS & tech, Professional services
Also useful for: Finance & Accounting
Connects to the apps you already use
Works withApp names are trademarks of their owners. Charviam connects to them; it is not a partner or reseller.
- Gmail
- Google Ads
- Meta Ads
- Slack
What do you need to set it up?
Setup- Connect each ad account with read-only access
- Enter currency, time zone, monthly cap and target cost per result or return
- Choose attribution window and (optional) Meta pixels that must keep firing
- Run shadow for 2 weeks and tune thresholds
- Optional: sign "approved changes", grant write access and list approvers
Typical setup
- 01Connect your apps
- 02Configure the rules
- 03Run a watch-only trial
- 04Go live
Not included
- Writing ads or creatives
- Automatic bidding or budget optimisation
- Cross-channel attribution
Questions about Ad Performance Monitor
FAQSee Ad Performance Monitor on your own data
WalkthroughIt starts in Shadow, where it only watches and suggests, so nothing changes in your apps until you say so.